Tales From a Content Creator – Behind the Data Stories
How Creative Work Drifts, and What It Takes to Bring It Back
Whenever I have a brand‑new idea for content (a session, YouTube video, blog post, anything), the first thing I do is draft some sort of description or at least the objective behind it. Almost like a personal definition of done. It helps me understand what I’m aiming for so I don’t drift into something completely…
Keep readingMother Tongue Said ‘What?’ A Celebration of Multilingual Chaos
Many of you may know, my first language is Portuguese. I am originally from Brazil and for a long time, I didn’t feel like myself when creating content in English. Does it sound familiar? I was too busy trying to sound “right.”Right verb, the right preposition, the right phrase structure, as if I could somehow…
Keep readingFrom YouTuber to GitHub(ber): How I Survived my Own Recordings and Learnt to Love Repositories
At some point, creating something stops being the challenge. It’s deciding to share it, to actually put it out there, knowing other people will see it. That’s a whole different level. When I started my YouTube channel, I wasn’t expecting to become a millionaire, but I did secretly hope it would all feel a bit…
Keep readingThe Bored Brain Theory: How Ideas Really Form
Coming up with new content ideas is hard. No one really talks about that part. We see polished posts, clever hooks, beautifully structured sessions… and assume the ideas behind them arrived fully formed. Effortless. Obvious. Natural. But most of the time, they don’t. Most of the time, you sit there staring at a blank page,…
Keep readingFraming the Scene
Welcome to Tales from a Content Creator: Behind the Data Stories, a newsletter about the messy, honest, unpolished reality of creating content in the data world. Not the final slides. Not the polished dashboards and definitely not the neatly edited posts. This space is for everything before that. The half‑formed ideas. The sessions that refuse…
Keep readingHello,
I’m Juliana

The creator behind Smart Frames UI, a space where storytelling meets strategy, and dashboards do more than just display numbers. For over 15 years, I’ve been driven by a passion for uncovering the stories hidden within data. I specialise in transforming complex project data into clear, actionable insights that empower stakeholders to make informed decisions with confidence. Through Power BI, I not only visualise data but also ensure it’s accessible to everyone, following WCAG guidelines to remove barriers and make informed decision-making truly inclusive.
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