Framing Data For Success

Welcome to Smart Frames UI, where data meets clarity, accessibility, and impact.

A graphic design layout presents the vision and core principles of Smart Frames UI. On the left, a large yellow circle contains bold black text reading: “VISION – At Smart Frames UI, I reimagine how data can be structured, visualised, and communicated to create clarity, inclusivity, and impact.” On the right, three stacked dark blue boxes display white and yellow text. The top box reads: “Clarity that Drives Action – Simplifying complex project data into intuitive visuals that empower confident, informed decisions.” The middle box reads: “Insights Without Barriers – Building Power BI solutions that embrace WCAG accessibility standards, ensuring understanding for all.” The bottom box reads: “Success Through Storytelling – Transforming raw data insights into narratives that guide projects towards meaningful, inclusive outcomes.” The background is light grey with small black grid dots on both edges.

Hello,

I’m Juliana

Portrait photo of Juliana Smith, a woman with long brown hair, smiles warmly in a maroon turtleneck against a vibrant yellow background. Her confident, approachable expression and bold colour contrast convey energy and professionalism.

The creator behind Smart Frames UI, a space where storytelling meets strategy and dashboards do far more than display numbers. For over 15 years, I’ve been driven by a passion for uncovering the stories hidden within data and transforming complexity into clarity. Specialising in analytics engineering and data design, I focus on shaping well‑structured models, intuitive data flows, and visual experiences that help people understand information quickly and confidently. Through Power BI, I build insights that are not only visually compelling but also genuinely accessible, following WCAG‑aligned practices to remove barriers and ensure informed decision‑making is inclusive for everyone.

Let’s connect

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Buy Me a Coffee to Fuel My Projects

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Our FRAME Method™

At Smart Frames UI, I believe great data experiences don’t happen by chance. They are the result of thoughtful design, clear communication, and a deep understanding of the people who will use them. The FRAME Method™ brings these principles together into a practical framework for designing reports that are accessible, ethical, meaningful, and built to support better decisions.

Latest Posts

Same Person, New Direction: An Ikigai Guide to Reinventing Your Content
by Juls
22 July, 2026
A few weeks ago, I quit my job. In reality, I did something much bigger than that: I walked away from an industry where I had spent years building my career, my reputation and a significant part of my professional identity. If you’ve ever built an audience or a reputation around one specific area, and… Read more: Same Person, New Direction: An Ikigai Guide to Reinventing Your Content
Before AI Builds Your Power BI Report, Tell It This
by Juls
1 July, 2026
AI is rapidly changing the way we build Power BI reports. What began with asking ChatGPT or Copilot to write a DAX measure or explain an error has evolved into something far more powerful. Today, AI can suggest report layouts, recommend visuals, generate measures, and even build an entire dashboard from a simple prompt. With… Read more: Before AI Builds Your Power BI Report, Tell It This
Everyone Starts Somewhere: A Realistic Guide to Becoming a Speaker
by Juls
18 June, 2026
I’ve talked a lot about creating content, but maybe the bit you’re wondering about is how to actually start speaking: Let’s start with that last one, because it matters more than we like to admit. Before anything else, we need to accept one truth: we won’t become famous speakers overnight. Our sessions may not be… Read more: Everyone Starts Somewhere: A Realistic Guide to Becoming a Speaker

Latest News

Introducing the oceanlib-pbi Repository: Physical Oceanography Calculations for Power BI1 August, 2026
Many of you may not know yet, but I started my career in Physical Oceanography, specialising in ocean data analysis and circulation numerical model validation using MATLAB. Then I moved to be a Navigator, and funnily enough, physical oceanography and data analysis were still part of my daily job, among steering the ship. One of… Read more: Introducing the oceanlib-pbi Repository: Physical Oceanography Calculations for Power BI
PBIX A11y now has a CLI17 July, 2026
I’ve just published a new tool: PBIR A11y CLI. It’s a command-line version of PBIX A11y, built to check Power BI accessibility while you’re building a report rather than after it’s finished. PBIX A11y has always worked the same way: you finish a report, run it through the checker, and see what needs fixing before… Read more: PBIX A11y now has a CLI
New on the Power BI Community Blog: Accessibility in Action15 July, 2026
My latest article is now live on the Power BI Community Blog! “Accessibility in Action: Building Reusable Alternative Text Logic in DAX User-Defined Functions“. This time I’m diving into how User‑Defined Functions (UDFs) can make alternative text in Power BI more reusable, easier to maintain, and far more scalable. Instead of rewriting the same DAX… Read more: New on the Power BI Community Blog: Accessibility in Action

Upcoming Sessions

Promotional graphic for “The AI‑Native Workplace Summit 2026.” It features a stylised human head silhouette filled with colourful flowing lines. The text reads “From Problem to Product: Building with Design Thinking, AI and Intent,” followed by a virtual‑event icon and the date and time: 16 September, 6PM BST.

Promotional graphic for the Manchester Data Platform User Group. It announces a session titled ‘Ethical Storytelling: Keeping Your Visuals on the Right Side of Truth,’ scheduled for 4 November 2026 at 6:00 PM in Manchester, venue to be confirmed. The design has a beige background with a yellow border and includes icons for location and date/time.

Promotional graphic featuring a black city skyline silhouette with the text ‘#PBIBRUM’ above it. Below, the title reads ‘Power BI for Everyone: Practical Accessibility in Action.’ Icons indicate the event is virtual and scheduled for 4 November 2026 at 6:00 PM

Promotional graphic for the Edmonton Microsoft Data Professionals User Group. It advertises a virtual session titled ‘From Chaos to Clarity: The Design Principles Every Power BI Report Needs,’ scheduled for 7 December 2026 at 7:00 PM. The layout has a yellow border, modern sans‑serif text, and icons indicating virtual attendance and the date and time.

Latest YouTube Videos!

Subscribe to @AccessibleBI where you’ll learn how to harness Power BI effectively while ensuring your designs are inclusive for all users. Expect tutorials, best practices, and insights on accessible data visualisation.

Community & Media Partners

Promotional graphic for the Women in Tech Global Conference 2026, featuring the event title in a purple‑to‑teal gradient on a dark background.